Exit10

Exit10's homepage opens on "Make it Simple" and stays there: "Simple is powerful. Simple is memorable. Simple is a lot easier to understand." Every claim on the page is about the character of the work. Warschawski's homepage headline is "Marketing Results That Thrill", and Planit's closing block reads "Planit will help you execute faster, ensure a positive customer experience, and drive results across all of your channels." From the outside it reads like three agencies answering two different questions — two are telling a marketing director what changes for them, and one is telling them what the working style will be like. A buyer who already believes simple is better will love your page. A buyer building a shortlist is scanning for the other thing.

Under "Our Clients" you write: "We have lots of experience in a variety of categories, but we don't always assume that makes us a good fit… we're happy to discuss your needs and learn if Exit10 would be a good fit." Warschawski's equivalent block says the opposite out loud: "All the services you need are handled in-house, under one roof. From advertising, marketing & PR to digital, branding & web design – we've got you covered." Read side by side, yours is the more honest sentence and the harder one to act on. It looks like a paragraph written to avoid overpromising that ends up asking the buyer to do the qualifying.

Your copy states the breadth in one line — "retail, technology, healthcare, sports marketing, real estate, consumer products, transportation, and virtually every category you could think of" — and then argues the case for the opposite as well: "having no category experience can be even more valuable." GKV is just as un-specialized, but its homepage navigation turns that into furniture: a "Browse Categories" list of 10 named industries (Aerospace & Defense, Broadband, Cause Marketing, CPG / Food & Beverage, Financial Services, Health Care & Insurance, Marketing to Boomers, OTC Medicines & Personal Health, Retail & Consumer Services, Wireless) and a "Browse Disciplines" list of 17, each with its own page. It looks like the same strategy expressed two ways: a healthcare buyer on GKV's site has something to click, and on yours has a clause in a sentence.

exit10.com/sitemap.xml resolves to three files totalling 14 URLs: 2 pages (the homepage and /jobs), 10 /project/ case studies, and 2 category archives. Warschawski's sitemap index lists 580 URLs, GKV's 474, Planit's 465. And the pages a buyer reflexively reaches for aren't there — exit10.com/about, /services, /team and /blog all return 404, so the site is one scrolling homepage plus a jobs page plus ten project pages. That's the whole surface a stranger can land on from a search.

Exit10 has no blog — exit10.com/blog returns 404 and nothing on the homepage links to one. Warschawski's sitemap carries 51 URLs under /blog/ and 299 under /news/. Planit's post sitemap carries 199, with 14 on the first page of planitagency.com/blog including "What Are the Marketing Trends for 2026?" and "How to Structure Content for AI Citations". GKV's carries 172, with 10 on the first page of gkv.com/voice — one of which is titled "Is It Time to Switch Ad Agencies?" That last one is worth sitting with: it's a page built to catch the exact moment a client of yours starts looking around.

That line is on your homepage, above the job listings. Counted against it: 0 people are named anywhere on exit10.com, and there is no people section in the sitemap (/team and /about are 404s). Planit's sitemap has a people section with 84 individual profile pages, and its /about page runs each of them with a photo and a title. GKV's sitemap has an employee section with 58 pages, behind a People page that reads "Until algorithms take over completely, agencies need people. We've got some very good ones." Warschawski's senior team page names 16 people with titles, from CEO down to Senior Developer. A buyer wondering who'd actually be on the account has 158 answers across those three sites and none on yours.

On the homepage, hovering any of the ten case-study thumbnails shows a title and a category. Nine of them — Mobil 1, American Portfolios, Berkley Environmental, CSX, Thermo Fisher Scientific, Abbott, Harbor East, Maryland 5-Star, Hampden Village Merchants Association — render the literal string "Project type" where the category belongs. Only Toyota Racing Development carries a real one ("Design"). It reads like a field nobody came back to fill. The comparison is unkind: GKV's featured work tiles read "Waking a Sleeping Giant — Candy Shop™ Cocoa" and "Rules Were Made to be Yolk-en — No Yolks", and Planit's lead with the client's problem — "How do you challenge the stigma that battery-powered tools force you to compromise on power and performance?" Same calibre of logo on your wall; different amount of story attached to it.

The footer markup carries two variants: the wide-screen one reads "2024 © Exit10 Advertising" and the small-screen one reads "2020 © Exit10 Advertising". Warschawski's footer reads "© 2026 Warschawski"; Planit's reads "© 2026 All rights reserved." Meanwhile exit10.com/jobs is carrying a live Senior Account Manager posting with a September 1, 2026 deadline, linked out to LinkedIn — so the shop is plainly busy and current. The read is that the site is understating its own currency to the one visitor who checks the footer, which is the visitor deciding whether anyone is still home.

Mobil 1, CSX, Abbott, Thermo Fisher Scientific, Toyota Racing Development — that roster is the strongest asset on the page, and the site carries 0 client quotes, 0 named awards and 0 certifications alongside it. Planit's homepage runs an attributed testimonial ("Planit has been an amazing partner…" — Tammy L. Berwanger, MS, former Assistant Dean of Marketing & Communications, Johns Hopkins School of Nursing) and a quick-facts block naming Ad Age Small Agency of the Year, six Inc. 5000 listings, an EMMY and an International Clio. Warschawski gives "Award Wins" and "Rave Reviews" their own pages in the main navigation. A marketing director comparing the three tabs is looking for someone else's word for it, and yours is the only one where the proof is a logo and a hover caption.